Your most important Brand relationship is unlikely to be your choice of breakfast cereal, your car or even your football team, but the brand you work for Your Employer Branding. How people feel about the Employer Branding is increasingly critical to business success or failure. Leading companies realize its importance in attracting and engaging the people, they need to deliver profitable growth. They are also begining to recognize that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterized effective management of the customer brand experience.
With the tremendous interest on Employer Branding, Worldwide this Awards will receive tremendous attention from both the media as well as amongst the corporates. We look at this award to be most credible & transparent, which would be present on the day of ceremony where an envelope announcing the award winners is opened in the presence of several Professionals & the Jury. Thus the process entails a sincere approach to selection with a belief of creative value as an employer.
Introduction: The Employer Branding Institute is a virtual organisation. Senior leaders in H.R connect with each other in the cyber space to share the best practices in Employer Branding and outstanding professionals in several countries who are contributing to “Talent Management, Talent Development and Talent Innovation” are a part of the Employer Branding Institute. This virtual organisation is exemplary of the manner in which it is run and created a platform to celebrate the best in Employer Branding in several Asian countries. With over Six years of existence the network of Employee Branding Institute is increasing in size and stature with several H.R leaders from over 36 Countries, recommended individuals and organisation who are doing exemplary work. The celebration of this work will be seen on 23rd July, 2010 at Suntec City in Singapore for Asia’s First Employer Branding Award 2010.
“Developing Customer – Focused Leaders to drive Performance & build lasting Value”
Leaders demonstrate a brand when they think & act in ways congruent with the desired product or organization brand.
Leadership Brand exists when leaders at all levels of an organization demonstrate a consistent reputation for reflecting in their leadership style, both attributes and results that customers and investors want to see in their organization.
Those outside the organizations become key monitors of the quality of leadership inside the organization. While
Good leaders build a leadership brand for their organization and role model the brand by their personal over time is reciprocated by a corresponding reflection in leadership brand. Leadership Brand is not tied to any one individual, no matter how charismatic or talented – it is embedded throughout the organization.
As leaders at all levels of the organization learn how to master both the core skills of leadership and the essence of leadership brand, they will increase value of their organizations. By focusing on leadership, not just leaders and by evaluating everything from a customer / investor perspective, organizations create the institutional systems and processes that will sustain them year after year.
Employer Branding Award
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